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Naomi B. Robbins - Wikipedia

For example, a circle representing a figure of cannot be 3 times the size of one which is representing Certain colours will appear much brighter and more attention-grabbing as compared to other colours. To avoid confusing your reader with your messy representations, use a single colour with different shades to illustrate the difference. Keep the width of your bars and space between your bars consistent as it helps your reader view your data.

Readers should be able to compare values easily with just one glance as that is the whole point of using visuals—easy and effective. Do make sure your data is presented conveniently side by side for your readers to compare. They may look really cool and hence some are thrilled to use 3D in their graphs. However, 3D shapes can distort perception and skew data.

Creating effective visual models for big data graphs

Does the front or back of the bar represent the value? To avoid misinterpretation, you may want to stick with the clean and flat designs. On top of using charts and graphs to convey information, you can also use infographics to capture information and make your content easier to share, which is important to Inbound marketing.

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Pie chart segments Pie charts are one of the most commonly used tools to represent data. But what is the total percentage of the top three values? Do you really want to use the dot plot to answer this question? First, they are not interchangeable; second, it all depends on the task at hand or the question you are asking.

Do You Know How to Design an Effective Graph?

I actually liked Creating More Effective Graphs , and would buy it again, in spite of these details. Die-hard Tufte fans? Hard to know.

The business user is not. PS: This is a review of the Kindle edition. Just kidding. Ha — fair enough. Some people are just used to them.

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Great review though! Visit my new site, Wisevis to learn about data visualization, advanced Excel charts and more! The Structure What is an effective graph?

Naomi B. Robbins and Joyce Robbins. Applied Marketing Analytics , 1 4 , Abstract A review of graphs in several marketing analytics journals revealed a great variety in quality. Keywords: effective graphs; best practices for graphs; avoiding graphical mistakes; understanding data; principles of effective graphs.

The full article is available to institutions that have subscribed to the journal Request Access.

Creating More Effective Graphs

Author's Biography Naomi B. Citation Robbins, Naomi B. A review of frequently overlooked best practices for graphs. Applied Marketing Analytics.